In september 2018 I got back in touch with a former colleague I met in Cape Town in 2017 when we working together for a social startup. Long time ago she informed her wish was to create a project like a food truck or a restaurant. Ending 2018 she finally launched her personal chef-catering company for every type of events (birthday, farewell party, etc).
I suggested 2 creative routes for the project and I wished this first logo was chosen... Unfortunately my client prefered my second proposition that you can see here.)
How to describe the happiness a culinary experience with QuBi through graphic design ?
The logo shows a shape and colors in a minimalism style, whith a large rounded and squared outlining, linked to the name. As QuBi is not only a personal chef project but also a delivery-catering business, I decided to change the symboles, going from the fork to the spoon via the knife, in order to emphasize the various services of the startup.