Qubi

Proposed visual identity for a home-based Italian catering service.

The Italian Personal Chef

In September 2018, I reconnected with a former colleague I had met in Cape Town in 2017 during my internship at a small social startup. She had previously mentioned that she wanted to one day create a project related to the culinary field. Eventually, she launched a personal chef and catering service for all types of events.

Objective

How can the joy of a culinary experience with Qubi be conveyed through graphic design?

Creative Solution

The logo features a minimalist shape and color palette, with bold rounded and square outlines. Since the company offers not only personal chef services but also delivery and catering, I chose to vary the symbols—from fork to spoon to knife—to highlight their multi-disciplinary approach.