INCO

Creation of websites, visual identities and visual communication for the programs of the French leader in the social and solidarity economy.

Fast Forward

INCO is a global group building a new, ecological, and solidarity-based economy in 50 countries. Through branches such as INCO Ventures, which invests in and supports innovative companies—the future leaders of this economy—and INCO ORG, which trains and guides individuals toward employment in the jobs of tomorrow, INCO drives sustainable economic change worldwide.

1st in-house designer

For a long time, INCO worked with external providers. As the organisation grew, they decided to internalise creative tasks and created my position as Brand Designer in July 2019. I have since been producing creative content daily, collaborating with and for international teams. As a result, much of my work is conducted in English.

How to produce content for 50 countries every day?

For each program creation, such as incubation (INCO Incubators) or training (INCO Academy), my role was to create a visual identity, to adapt it to a website (on Wix) and to produce visuals and videos for our social networks. All while validating with the partner (public and/or private) who funded the project. Here is a summary of my missions:

• Organization of the revamping of the inco-group.co website (UI & Dev by papertiger.com)
• Creation of the visual identities of our programs (+30 logos)
• Design of the websites of our programs on Wix (+20 sites)
• Creation of visuals and videos in “snack-content” format for our social networks (every day)
• Video production / editing of our entrepreneurs & partners (+ 25 interviews across France)